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Bulk SMS

The power of SMS

The distribution of a single message to multiple mobile handsets simultaneously — simple, fast and remarkably effective. Almost everyone owns a mobile phone, and SMS still earns the highest attention of any channel.

Boost your business with Bulk SMS, from 1.9p per SMS.

A smartphone showing an SMS chat thread, with floating voice-call and payment-card tiles
Where it started

SMS started in the U.K.

Short Message Service, commonly known as text messaging, was used for the very first time on 3 December 1992, when Neil Papworth — a 22-year-old communications engineer — sent a message from a PC. Phones did not have keyboards in those days. It simply said “Merry Christmas”.

Three decades later

Today, companies and individuals all over the world send SMS all day, every day. It has become one of the most powerful and effective tools for communication available. Bulk SMS — sent from a PC, via API or SMPP — is the distribution of a single message to multiple mobile handsets simultaneously.

Why do so many companies use it?

It is a simple, fast and low-cost way to communicate. Bulk SMS is so versatile it is used by start-ups, small and medium-sized enterprises and the most established brands in the world. Thousands of our customers rely on SMS for their businesses.

97%
SMS open rate — the highest of any marketing channel
22%
Average email open rate, for comparison
1.9p
Where high-volume senders start, per SMS
Why choose us

Why choose Mobivate?

Six reasons businesses stay once they have sent their first campaign.

Best price guarantee

Competitive, transparent per-message pricing with no setup or monthly fees.

Trusted by thousands of businesses

From start-ups to global brands, teams rely on Mobivate to reach customers.

Dedicated account manager

A named specialist who knows your account and is available when you need them.

Reliable software and high quality delivery

Top-grade routes and powerful gateways built for consistent deliverability.

Awesome customer support

Real people, 24 hours a day, 7 days a week — including our mobile numbers.

Advanced reporting and delivery statistics

Track every campaign and see exactly how your messages perform.

How much does it cost?

High volume senders start at 1.9p per SMS

We pride ourselves on offering the most cost effective Bulk SMS solution in the world. We constantly price check ourselves against our competitors to ensure our customers always receive the best possible price.

There are no setup or monthly fees, no contracts to sign and no commitment at all. You simply pay for the messages you send, your credit never expires, and the more you send the lower your price becomes. Guaranteed.

View pricing
A tall smartphone showing a contact list and message composer
Use cases

What kind of SMS solution is right for your business?

Marketing

Marketing SMS

An offer sent by your company to your customers and, or to an acquired opt-in list of potential customers.

Transactional

Transactional SMS

Sending an SMS to initiate or complete a transaction, safely and instantly.

Growth

Lead generation

An offer sent to an acquired opt-in list with a unique promotion, with the objective of acquiring new customers.

Utility

Appointment reminders

Timely reminders sent by SMS to reduce no-shows and keep schedules on track.

Utility

Confirmation SMS

An SMS sent as a confirmation, usually immediately after a customer completes an event.

Explore Bulk SMS

Everything you need to send and receive SMS

Pricing

Transparent per-message pricing with no setup or monthly fees.

See pricing

System Features

Send and receive SMS worldwide from our world-class online SMS portal.

Explore features

Send SMS Online

Write your message and send immediately, or schedule it for a later date.

Send online

Receive SMS Online

Receive replies to your campaigns using shortcodes and long numbers.

Receive online

Resellers

Become an affiliate or launch your own white-label SMS business.

Become a reseller

Frequently Asked Questions

Answers to the most common questions about sending SMS with Mobivate.

Read the FAQs
The guide

Mobivate and Bulk SMS

Why the growth in mobile messaging?

In a world dominated by mobile communication, where marketing messages influence almost everything we do, the value of a single short message to a multitude of potential customers — in one effective push of a button — is an attractive marketing solution. Bulk SMS has therefore become a preferred marketing communications method.

SMS as a marketing channel

Research has shown that SMS marketing has the highest click-through rate of any digital channel, compared with email marketing, paid and organic search, and social media. The real value, for both large and small businesses, is the scalability and flexibility of the platform.

The versatility of Bulk SMS enables a business to be agile: to respond to the unexpected, and to be proactive, sensitive and geo-aware. The simplicity of sending bulk messages via a portal empowers early-stage start-ups to enjoy the same audience penetration as multinationals, without the inhibitive cost.

How to say it smart

The content of any send can vary with the audience, limited only by the character restriction and your marketing preferences. A small local business sending weekly appointment confirmations benefits from the same ease of use and versatility as a global provider running a nationwide campaign. Smart thinking around content lets marketers, agencies, charities, clubs and communities track and monitor the effectiveness of a campaign.

How to choose an SMS provider

One of the hardest decisions facing a business is knowing which Bulk SMS provider is right for them. The main considerations are straightforward:

  • Price should be competitive and transparent. Look at the per-unit cost, prefer pay-as-you-go credit over fixed retainers, avoid restrictive contracts and make sure your credits never expire.
  • The technology matters. Robust technology is the foundation of reliable delivery — an SMS gateway with excellent network coverage and quality is essential for business conducted in a global economy.
  • Service and responsiveness are essential. Campaigns evolve, numbers change and regulation shifts. A responsive partner adapts quickly with creative solutions.

Whichever way you engage with SMS as a marketing platform, its benefits outweigh the downside. Bulk SMS can be used to reward or remind, to sell or to promote, and it dovetails with TV, radio, email and outdoor campaigns — a reliable way to keep customers engaged with your business.

“Me and my wife spent over a week looking for ways to market our small business and eventually a friend recommended Mobivate. I registered to find 25 free credits, which was an extremely kind gesture.” Verified customer

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